MOBILITY AND GUEST EXPERIENCE

THE RELATIONSHIP BETWEEN GREAT MOBILE USER EXPERIENCE AND DIRECT BOOKING.

Today, more than ever, the customer experience on a mobile can be crucial.
Users want to have an easy access to the mobile website they are visiting, especially when it comes to direct booking. It is really important that hotels think about turning their mobiles sites into something that will be fun to see, to use and need to make sure that the reservations button will be visible and not too close from other buttons.

People use their mobiles everywhere and might book a travel while sitting in the doctor's waiting room or in the transports to go to work. Therefore, it is important to provide a website that will be good enough and compatible with all kind of smartphones. If the user has to zoom the website to be able to read what it's it, it will be a frustrating experience for him/her and he/she might never return to this website. That's why we can talk about a relationship; users will recommend and use websites on mobiles that meet their expectations.

MY RECOMMENDATIONS

First of all, I definitely think that the most frustrating thing for a user is to try navigating on a slow page. Companies should work on their page speed. 

Also, they should definitely use images and videos to add content and value to what they are trying to sell/tell as well as bullets which are more catchy. Moreover, the use of hyperlink is also really important because it catches the users' eyes. 

A website page should also be consistent and keep the same format, font size, headings, colors, etc.