CUSTOMER DECISION JOURNEY

https://www.slideshare.net/joegriffin2/the-evolution-of-seo-2014-and-beyond


How has the customer journey changed, why?Today, customers have new expectations and new needs due to the rise of technology and the influence of social media and other channels that will convince or not the buyer. Also, they are changing the way they research products and the way they buy it after looking for it. 

                     What is the impact for hoteliers?
Over the last few years, hoteliers have been trying to adapt what they have to offer in order to satisfy the customers' needs and to fit in the new society. This is why they have been developing new concepts with technological devices. 


                     What is the impact on marketing?
Marketers need to find a new way of promoting the brands by being proactive on social media and by personalizing what they have to offer. Fast interaction has become extremely important for customers so they should be proactive and always think of innovation.